Spectacular contributed musically and also choreographed the group’s explosive stage shows—performances that won them a deal with Atlantic Records. The group went on to huge worldwide success: filling arenas on the Scream IV tour, selling millions of singles and albums, and earning huge hits with “Grind With Me,” & “Your Body,”
Music stardom was just the first stage of Spectacular Smith’s career. Intrigued by the business possibilities of social media, he turned Pretty Ricky’s Facebook page into his personal laboratory, testing out his theories behind social networks for a full year until he had a new, unbreakable system of gaining and monetizing followers. He then turned those ideas into
Adwizar, the dominant social media brand in the urban music space. The company runs the Facebook pages of artists such as Bow Wow, Soulja Boy, Master P, Birdman and countless others.